SEO vs PPC - Which Marketing Strategy?

Focus on your specific industry and business model to gauge cost effectiveness or SEO and PPC strategies.

PPC needs constant spend but has quick impact, no-nonsense upkeep, no-fluff results, and intrinsic self-reliance. Landing pages should be optimized.
SEO has the potential to be more cost effective if campaigns are well researched and are deployed to a strategy.  SEO  has holistic tendencies (inbound marketing, content marketing, conversion rate optimization) which all attribute to organic traffic, directly or indirectly.

Sam’s idea is to compare the cost effectiveness of SEO or PPC, reduce each channel to 3 key metrics, 1) Cost per visitor, 2) Cost per conversion, 3) Total Average. Here  is rest of the story...

Prosper in good health,
@lorrindam

Source: http://midasmedia.co.uk/seo-vs-ppc-time-to-compare-your-business-costs/

iPads for Elderly

In a pilot program set to launch during the second half of the year, Japan Post will provide 1,000 iPads to older citizens for free. Apple will supply the iPads, which already have an operating system packed with accessibility features, including settings for people with vision or hearing impairments. IBM will work with the Japan Post to develop iPad software that will improve a service the company already has in which postal service workers stop in on the elderly, and to train Japan Post employees to work with the technology.

The company plans to expand the pilot into a business that will reach four-five million Japanese customers by 2020. “I am approaching 80 years of age,” Nishimuro tells us, gesturing toward his cane as he explains the serious crisis that Japan faces in managing its rapidly aging population. The rest of the story...

Resource: http://www.wired.com/2015/05/apple-side-ibm-grasps-shiny-new-future/?mbid=social_twitter

Business Blueprint for Total Life Changes

I know it's a little odd, but I actually enjoy deciphering business models. What I look for are scalable, duplicatable, rinse-and-repeat, income producing activities coupled with trending, quality products or time-tested, best practiced, efficient services.

The main reason that I like the TLC business model is because they have some phenomenal, natural products that work; secondly, it is easily duplicated; third, for the price of a steak dinner you can launch a no overhead, home based business; and finally because you must help others achieve their goals if you want to reach the highest ranks.

And on top of all that, the independent business owner (IBO) has the opportunity to rebuilt and support their health and the health of their customers while creating a lifestyle business minus the overwhelm. #loveit

The work of this business benefits from the science and psychology of prospecting and a genuine desire to build, residual wealth. The tactics used can include internet marketing, offline marketing, in-person events and online events. What's not to love?

My teammates have my promise to earn their trust and benefit from my years of business and technology experience. We offer home office training that includes tips and tech tricks and tools to help run a business that does not run you down. We believe that your business should fit the lifestyle your desire, instead of having to squeeze quality life around your business. I feel an obligation to share this business opportunity with those who are ready to make a total life change and be the captain of their own ship.

To schedule a personal walk-thru of the Total Life Changes business model, complete with pros/cons and alternatives, just plug yourself into my calendar.

More:
sexydetox.com
totalLifeChanges.com/whollynatural
twitter.com/whollynatural

IBO# 4223671

Measure Vitamins and Minerals with Smartphone

Caring for ourselves may become much easier.

 I want to try this smartphone device that tells which vitamins and minerals you need. Seems similar to what the Biomeridian stress test machine which I experienced at the Carolina Center for Integrative Medicine in Raleigh with Dr. Pittman. The Vitastiq Indiegogo campaign was 100% funded 25 days before campaign closure. If nothing else, that points to the fact that people are getting involved with their own health and well being.

Prosper in good health, ~lorrindam

Reference:  vitastiq.com  carolinaCenter.com  


 

Snooze Momentum

Snow is the most inert state of water, but avalanche is one of the most powerful forces of nature.  In an avalanche, one little snow particle causes other little snow particles to move, which causes more little snow particles to move, which cause even more little snow particles to move, etc. Boom!

When the alarm clock goes off in the morning you have a few choices; ignore it, get up or hit the snooze button. If you actually get up and go to the shower, you’ve started a positive cascade of emotions and triggers.  In your head you’re already thinking, “I’ve got time to eat breakfast, exercise and meditate this morning… this is gonna be great!”  At that moment your brain starts to release the feel-good hormone dopamine and you get different patterns emerging in your brain.  Different parts of your brain come on and those positive internal cycles begin to recruit other positive internal cycles.  You actually begin to feel more awake because more areas of your brain are on!  In turn, elevated levels of dopamine recruit circuits that optimize other neurotransmitters… as you get into the shower, this is already happening.  

Because you have enough time to compose yourself without feeling stressed about being on time, your brain tells the adrenal glands on top of your kidneys that you don’t need cortisol.  Less stress, therefore, lower levels of cortisol in your blood over time improve the likelihood that you live longer.  Some think of the word “disease” as DIS ease or NOT at ease.  

The downstream effects of one choice can be enormous when you take a cause-effect approach to what is actually happening in your world and in your body because of even seemingly tiny choices.  Perhaps because you were in a better mood, you paid attention to a thought or an observation that changes the course of your life because you were more alert and feeling good.  Maybe if you hit the snooze button and had yet another rushed exit to get to your day, it turned into another day that you are just coping instead of thriving.  

Like an avalanche, put all the forces of nature behind your desire to create your best life; letting nothing (not even a snooze button) stop or hinder you.

Have your best day (life).

P.S. Rooibos Tea may be a natural sleep helper.  It is all natural, naturally sweet, caffeine free and antioxidant rich.

How To Execute Consistently On A High Level

Molly Fletcher is nicknamed the “female Jerry Maquire” by CNN. Here she shares 5 things to shift your Behavior in the absence of crisis to execute consistently on a high level:
1. Believe in what you do and why you do it
2. Discover who you are in the world and add value
3. Get clear on what you do and why you do it
4. Discipline – recover quickly, dig in, be consistent
5. Execute with urgency consistently

Sometimes when you ask for the job you get advice; and sometimes when you ask for advice you get the job. When you know your why, you can solve any how. The passion for your why can suffocate any fear inside you that tells you that you can’t do it.

Visit Molly’s website here: http://www.mollyfletcher.com

Best Time To Tweet

Many say that 9am, 12pm and 3pm is the best time to tweet, to get the most value out of Twitter discover YOUR best time.

Consider some important factors: where in the world are you located? What kind of tools are you using to find the best times to tweet? Are you engaging enough on social media to test which times work best?

Source to read more:  http://blog.hootsuite.com/best-time-to-tweet/
Image: http://goo.gl/OBeHRI