Purge Marketing Database: Pointy-Haired Boss Made Me Do It

Instructions for reading this blog:

1. Put your index finger on the lower left portion of jaw and rest your head
2. look towards the ceiling after you're done reading
3. think

My Reply to VMware

From: lorrinda [mailto:lsm@lorrinda.com] Sent: Monday, June 29, 2009 1:45 PM To: 'The VMware Team' - vmwareteam@connect.vmware.com Cc: 'mmarks@vmware.com'; 'rjackson@vmware.com'; 'pmaritz@vmware.com' Subject: RE: Last Chance – Removal from VMware Marketing Database Dear VMware:

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This is silly. Why would you purge an opted-in potential customer from your marketing database. What was the cost to get me as a subscriber? That money wasn’t well spent? Clearly you know I have not updated my profile and/or subscription preferences in the past 6 months. Why not continue to market to me with ‘baby-come-back’ campaigns or something. Maybe you just want me to think you will purge my name, but you really are not planning to do it… thereby creating a [false] sense of urgency so I will go ahead and do the update.

What would of worked for me here is something like this… We miss you… please visit _______ and update your profile so we can keep in touch. The presentation (colors, design, etc) of this message was excellent. The message was foo foo.Glad your first quarter profits are up! Sincerely, Lorrinda S. Michieka, MBA Move My Mountain, LLC http://www.movemymountain.com lsm@lorrinda.com

Original Message

<------- original message ---------> From: The VMware Team [mailto:vmwareteam@connect.vmware.com]

Sent: Monday, June 29, 2009 10:03 AM To: lsm@lorrinda.com Subject: Last Chance – Removal from VMware Marketing Database General Service Announcement:

Thank you for your past interest in VMware. As part of our routine scheduled maintenance, we will be removing email addresses and associated subscription information from our marketing database for contacts who have not updated their profile and/or subscription preferences within the last 6 months. If you would like to remain on our mailing list and wish to receive updates on news, specific solutions, offers and much more, then please update your current profile. If you do not take any action by June 30th, we will permanently archive your record. We encourage you to visit the profile center and update your profile today. Best regards, The VMware Team PS – Visit the "Profile Center" today to avoid being removed from the VMware database!

Secrets to Getting Your E-commerce Customers to Come Back

My mom was helping me file stuff found in a stack of stuff at my home office. I ran across a coupon from Springfield Wire that came in my box of Danny DuzIt stainless steel sponges. This coupon continually made the cut when I was 'cleaning' my desk on previous occasions because I knew that Danny was the only pot scrubber that I ever wanted to use and I regularly give them as gifts. These things are amazing. I was first introduced to them in 1996 when somebody was selling them as a fundraiser. I've been hooked every since. They do not rust or tear like the store brands and can last up to a year it seems. No, I don't cook a lot, but when I do, there is sure to be a mess that Danny can fix. I have learned not to leave the kitchen the entire time something (anything) is cooking so I could stop burning stuff to the point that I could not eat it. That little coupon (and re-order slip) inside the box told me that Springfield valued me as a customer and my repeat business would be appreciated. There was a handy re-order form included too. Therefore, I am still giving 'their' product as gifts and blogging about it! Be sure to include a little something extra when you ship to your customers. When you ship an order to a customer, what do you include in the box? If your answer is: “The product and a packing slip,” you’re missing out on a big opportunity to keep customers coming back, says consultant John Park on … Secrets to Getting Your E-commerce Customers to Come Back