Focus on your specific industry and business model to gauge cost effectiveness or SEO and PPC strategies.
PPC needs constant spend but has quick impact, no-nonsense upkeep, no-fluff results, and intrinsic self-reliance. Landing pages should be optimized.
SEO has the potential to be more cost effective if campaigns are well researched and are deployed to a strategy. SEO has holistic tendencies (inbound marketing, content marketing, conversion rate optimization) which all attribute to organic traffic, directly or indirectly.
SEO has the potential to be more cost effective if campaigns are well researched and are deployed to a strategy. SEO has holistic tendencies (inbound marketing, content marketing, conversion rate optimization) which all attribute to organic traffic, directly or indirectly.
Sam’s idea is to compare the cost effectiveness of SEO or PPC, reduce each channel to 3 key metrics, 1) Cost per visitor, 2) Cost per conversion, 3) Total Average. Here is rest of the story...
Prosper in good health,
@lorrindam
Source: http://midasmedia.co.uk/seo-vs-ppc-time-to-compare-your-business-costs/
@lorrindam
Source: http://midasmedia.co.uk/seo-vs-ppc-time-to-compare-your-business-costs/
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