Social Media Platform Guide for Business

You're in business.  You're thinking that social media networking is probably a good idea; but where do you start?  This article is a good start.  Which platform you use matters because you want to be where your target audience is and you also want your efforts to reach your specific goals for doing it in the first place.

Decide what your goal is;

1. Search Engine Optimization (SEO)
2. Traffic Generation
3. Brand Awareness
4. Customer Communication
5. Relationship Building
6. Entertainment
7. Conversation vs Publishing
8. Information Distribution
9. etc.

then... choose the platform best suited for that goal using the type of content that works best for you.  This article describes types of content.

eBooks Publishing vs Traditional Publishing

Photo Credit: http://goo.gl/NBGRBu

These are exerpts (that I love) from the original article here.

https://medium.com/@cshirky/publishing-and-reading-6a80139d13cc

"Bezos [Amazon] doesn’t love books (something his critics never fail to note, as if selling things designed to be sold is an atrocity) but his motivations are producing better outcomes than those of the dominant cartel. If we have to pick between two corporate strategies for making money, the one offering more access is better."

"The threat Amazon poses to our collective self-regard is the usual American one: The market is optimized for availability rather than respect. The surface argument is about price, but the deep argument is about prestige. If Amazon gets its way, saying, “I published a book” will generate no more cultural capital than saying “I spoke into a microphone.”

"The traditional industry belief — if you don’t live in a big city and have a lot of money, you deserve second-class access to books — is being challenged by a company trying to say “If you have ten bucks, there’s not a book in the world you can’t read.”

"They [Traditional Publishers] can drop DRM, sell ebooks directly to readers, add or improve their subscription services, offer print-on-demand—any strategy, really, except continuing to insist that readers must accept high prices and restricted access."

"...he is concerned that publishing will become too easy, that there will be no one who can stop the publication of ...books he and I and our fellow members of the highly educated class won’t approve of."

This Forbes article puts Hachette in second place and self-published books in third place as it lists the "Top Five Ebook Publishers in 2013."   That success in self-publishing is encouraging for those that want to work from home as a Kindle ebooks publisher.

This ebooks publisher community provides step-by-step information for easy money on Amazon.

Live Large.

"Things that feed my life, make it full.  Focus on those people, experiences, and mindsets and live LARGE." ~lorrinda

Images That Grab Attention

Rebekah Radice originally shared:

How to Create Social Media Images That Grab Attention
While you might not be able to judge a book by its cover, it’s often the cover that draws you in. The same holds true for graphics.

A compelling graphic is the eye-candy cover to your amazing social media content.

Want to brand your business, draw people in to the conversation and create more engagement? Read my 8 quick tips to help you get the most out of your social media posts through the power of a persuasive image!

TIP 1 – Evoke Emotion

In order to sell your product or service, you must speak to a primal need.

- How to satisfy a basic necessity – food, clothing, shelter
- To solve a problem – what’s their concern, challenge or problem
- Better themselves – better body, life, bank account

TIP 2 – Customize Your Masterpiece

While your image might not be the Mona Lisa, it can be branded with your signature look and feel. Customize each image to inspire and delight your social media fans and followers.

The four basic questions you must answer:

- What is it?
- How does it work?
- Who has it?
- How does it feel?

Read all tips here and pin it for later: http://rebekahradice.com/social-media-graphics

#socialmediamarketing #socialmediagraphics #socialmediatips 

Smart Video Game Changer Levels Playing Field

Smart Video Game Changer Levels Playing Field

“Smart Videos” allows views to take action while watching a video. It is the latest interactive video technology; a game changer that levels the playing field for micropreneurs and small businesses.

InVidz is a new powerful video marketing platform that helps convert viewers into customers during viewer engagement. This web tool provides critical calls to actions right in videos to improve lead generation and sales.

It is the next evolution of video marketing. “To date, Smart Video technology has been reserved for Fortune 500 and large companies. We wanted to bring this technology to entrepreneurs and small business owners to level the playing field” stated John Rizzo, InVidz Co-Founder.

Chad Bauer of SR & B Advertising, and user of the InVidz platform, stated, “This has to be one of the most advanced, digital marketing tools available for businesses and entrepreneurs today. InVidz eliminates the need for building long sales conversion funnels and gives a marketer the chance to capture new business immediately for clients.”

The innovation of the InVidz platform lies in the “call to action” features that can be easily integrated into your marketing strategy.  Inside a video views can:

• Send Direct Email
• Send Direct Text Messages
• Click to Make a Direct Call
• Sign up for an Email List
• Sign Up for a Consultation
• Sign Up for Webinars
• Subscribe to a YouTube Channel
• Fill Out Surveys
• Purchase Products and/or Services
• Donate to an Organization and Cause

Viewers do not need to leave the video in order to take action. The action can now take place instantly. Other features include social media and email automation tools.

Here's a "hello world" poo poo video I did testing two calls to action at 00:51 and the end.  Love this!  Get the "not a trial" free membership to start. If you're not as wowed as I was, call me and let's talk! Seriously. ~lorrinda



Source

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Education Week @educationweek

Students Can Learn Vocabulary as They Read Online bit.ly/1u5fQXB #EWopinion #edtech

Education Week @educationweek

.@readersdigest's September 'Genius Issue' includes several articles that may interest educators: blogs.edweek.org/edweek/educati… ᔥ@EWEdMedia

Workforce1 @NYCWorkforce1

Want to land an in-demand #job as a designer or developer? @FastCompany has some tips tmblr.co/Z3GOlt1PVTNkn #careeradvice

Milinda Martin @MilindaMartin

More reasons to support #STEM +1MT @VitalVoices 200M fewer women than men are online @webfoundation ow.ly/APwlN @ConnectMinds

EdWeek Teacher@EdWeekTeacher

#ICYMI: Our webinar on implementing blended-learning programs is now available on-demand vts.inxpo.com/Launch/QReg.ht…

Education Week @educationweek

.@EdWeekTeacher: Time With Nature Reduces Student Stress, Research Says bit.ly/1pQ59su #teaching #education

TechCrunch @TechCrunch

What's that? TechCrunch is giving away another free ticket to Disrupt San Francisco?!? tcrn.ch/1wO7ngQ pic.twitter.com/pmpweR42c5

WeAreTeachers @WeAreTeachers

Good advice from a teen developer: How to Succeed in Coding While You're Still Young ow.ly/ARGqH #edtech #edchat

 Good advice from a successful IOS app teen developer - http://goo.gl/MFiKiC #askADev -

How to get feedback you can actually use:
http://mashable.com/2014/05/20/how-to-get-good-feedback/?utm_cid=mash-com-fb-stup-link

Coffee Scrub vs Salt or Sugar

Coffee's unique qualities make for an excellent body scrub ingredient.  Coffee is a natural stimulant.  Many spas use coffee in conjunction with other therapeutic materials.  The caffeine in coffee can help distribute fat cells and lower the formation of cellulite.  I am anxious to make a coffee scrub because I will be able to feel good about putting left over coffee grinds to a good use!

Body scrubs beautify us exfoliating away dead layers of skin, leaving behind, new, glowing skin. Be cautious to not over-scrub. Scrubs can aid with moisturizing, and smoothing dry and damaged skin as well.  Sugar will melt easily and will not clog the drain.  

Hot or Beautiful Difference

I went gaga when I saw this here:
http://elitedaily.com/life/culture/the-actual-difference-between-women-who-are-hot-and-who-are-beautiful/

...and thought I would make the parts that I loved the most a part of my collection of stuff that move me.

Hot is perception; beauty is appreciation.

Hot is smokey-eyed; beautiful is bare-faced.

Hot is the way she moans; beautiful is the way she speaks.

Hot is a strong appeal; beautiful is strong mind.

Hot is youthful; beautiful is ageless.

Hot is conventional; beauty is unique.

Hot is a state of being; beauty is in the eye of the beholder.

Hot is sultry; beautiful is wholesome.

Hot is a text message; beautiful is a love letter.