Social Media Platform Guide for Business

You're in business.  You're thinking that social media networking is probably a good idea; but where do you start?  This article is a good start.  Which platform you use matters because you want to be where your target audience is and you also want your efforts to reach your specific goals for doing it in the first place.

Decide what your goal is;

1. Search Engine Optimization (SEO)
2. Traffic Generation
3. Brand Awareness
4. Customer Communication
5. Relationship Building
6. Entertainment
7. Conversation vs Publishing
8. Information Distribution
9. etc.

then... choose the platform best suited for that goal using the type of content that works best for you.  This article describes types of content.