Secrets to Getting Your E-commerce Customers to Come Back

My mom was helping me file stuff found in a stack of stuff at my home office. I ran across a coupon from Springfield Wire that came in my box of Danny DuzIt stainless steel sponges. This coupon continually made the cut when I was 'cleaning' my desk on previous occasions because I knew that Danny was the only pot scrubber that I ever wanted to use and I regularly give them as gifts. These things are amazing. I was first introduced to them in 1996 when somebody was selling them as a fundraiser. I've been hooked every since. They do not rust or tear like the store brands and can last up to a year it seems. No, I don't cook a lot, but when I do, there is sure to be a mess that Danny can fix. I have learned not to leave the kitchen the entire time something (anything) is cooking so I could stop burning stuff to the point that I could not eat it. That little coupon (and re-order slip) inside the box told me that Springfield valued me as a customer and my repeat business would be appreciated. There was a handy re-order form included too. Therefore, I am still giving 'their' product as gifts and blogging about it! Be sure to include a little something extra when you ship to your customers. When you ship an order to a customer, what do you include in the box? If your answer is: “The product and a packing slip,” you’re missing out on a big opportunity to keep customers coming back, says consultant John Park on … Secrets to Getting Your E-commerce Customers to Come Back