Monday, May 25, 2009

Deserving Ring Patent

This is the most innovative, beautiful and clever ring that I have ever seen in my life. Ya’ll know “I love me to clever” and as a creative, I revel in practical, simplistic and genius design. With all that said, I’m not big on jewelry… PROOF = I’ve worn the same diamond hoop earrings every day for the last 7 years… (Nuff said?? – told ya J) …BUT THIS I had to share.

No! I wasn’t ring shopping. I stumbled upon their elegant logo and went on a tiny research expedition to uncover the product and company behind the seemingly distinguished brand. I was right! World class. This page is in Dutch, but I finally saw the English version… duh!

The logo unicorn absolutely says “fantasy” and “extraordinary,” while the colors say, “modest but swanky; reserved yet regal.” Agree? I’d love to hear your thoughts…

A company brand-- (how you feel about the company), should do just what this one did for me... The brand should create an emotional connection to your company, product or service. Everything your company does and everything that has your company name on it: (logo, brochures, business cards, website, etc) builds your brand. I get really excited when companies get it right and I am in the business of helping companies do just that. (Visit the mountain.) http://www.gebrueder-schaffrath.de/kollektion/liberte/ Light & Motion Diamond Ring - Arcana - Liberte Collection - Gebruder Schaffrath -- "Gracefully, the diamond glides freely in its setting, held by an arch of polished platinum. The light hits it from every angle and ignites its brilliant fire. With every movement, the stone and its wearer unveil a new, shimmering side of her personality." I hope your Memorial Day Holiday is grand! Warmest Regards, Lorrinda

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